Privacy policy

SARVEX BRANDS PRIVACY POLICY

Last updated: 15 August 2026

1. About this Privacy Policy

Sarvex Brands Ltd (Sarvex, we, us or our) operates the online store at www.sarvexbrands.com and supplies dental-care and oral-appliance care products, including cleaning tablets, storage cases, brushes, care kits and ultrasonic cleaners.

This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit or use our website, create an account, place or manage an order, subscribe to marketing, submit a review, contact us or otherwise interact with our products and services (together, the Services).

For UK data-protection law, Sarvex Brands Ltd is the data controller of the personal information described in this policy, except where another organisation acts as an independent controller for its own purposes.

Our details are:

Please read this policy alongside our Terms of Service, Refund Policy and Cookie Policy. If there is a conflict concerning how personal information is handled, this Privacy Policy applies.

2. Personal Information We Collect

The information we collect depends on how you interact with us and may include:

  • Identity and contact information: name, billing address, delivery address, email address and telephone number.

  • Order and transaction information: products viewed or ordered, shopping-cart activity, order number, delivery status, returns, refunds, exchanges, discounts and purchase history.

  • Payment information: payment method, payment status and limited transaction details. Full payment-card information is generally collected and processed securely by Shopify or the relevant payment provider rather than stored directly by Sarvex.

  • Account information: login details, preferences, saved addresses and account settings, if customer accounts are enabled.

  • Communications: messages, enquiries, complaints, return requests, product-support information and other information you provide when contacting us.

  • Reviews and user content: ratings, written reviews, photographs or other content you choose to submit.

  • Technical information: IP address, device type, browser, operating system, cookie identifiers and similar online identifiers.

  • Usage information: pages visited, links selected, time and date of visits, referring pages, interactions with our store, items viewed and shopping behaviour.

  • Marketing preferences: whether you have agreed to receive marketing and how you interact with our marketing communications.

  • Fraud and security information: information used to verify transactions, prevent fraud and protect our customers and Services.

Please do not send us medical records or unnecessary health information. If you voluntarily provide information about allergies, sensitivities, dental appliances or a health concern when asking for product support, it may constitute special-category health data. We will use it only as reasonably necessary to respond to your request and, where required, with your explicit consent. Sarvex does not provide medical or dental diagnosis.

3. How We Collect Personal Information

We collect personal information:

  • directly from you, including when you browse our store, create an account, place an order, contact us, submit a review or join our mailing list;

  • automatically, through cookies, pixels and similar technologies when you use the Website;

  • from service providers, such as Shopify, payment processors, delivery companies, fulfilment providers, customer-support providers and analytics providers; and

  • from advertising, social-media or referral partners, where you interact with our advertising or arrive at our Website through their services and the law permits the information to be shared.

4. Why We Use Your Information and Our Lawful Bases

UK data-protection law requires us to have a lawful basis for each use of personal information.

Purpose Information commonly used Lawful basis
Process payment, confirm, fulfil and deliver orders; manage cancellations, returns and refunds Identity, contact, order, transaction and payment information Performance of our contract with you
Create and manage customer accounts Identity, contact, account and order information Performance of our contract; our legitimate interest in providing account functionality
Respond to enquiries, complaints and product-support requests Identity, contact, communications and order information Performance of our contract; our legitimate interest in customer service and resolving issues
Send service messages about orders, deliveries, returns, recalls, safety or account security Identity, contact, order and account information Performance of our contract; legal obligation; legitimate interests in safety and customer service
Prevent fraud, misuse, cyber incidents and unauthorised transactions Identity, transaction, technical and fraud information Legitimate interests in protecting customers, Sarvex and our Services; legal obligation where applicable
Maintain business, accounting, tax, compliance and dispute records Identity, order, transaction and communications information Legal obligation; legitimate interests in establishing, exercising or defending legal claims
Improve our Website, products and customer experience Usage, technical, order and communications information Legitimate interests in improving our business and Services; consent where required for cookies or similar technologies
Measure Website performance and understand customer behaviour Technical, usage and transaction information Consent where required; otherwise legitimate interests where permitted by law
Send email or SMS marketing Identity, contact and marketing-preference information Consent, or the electronic-marketing “soft opt-in” where legally available
Personalise advertising or measure advertising campaigns Cookie identifiers, technical, usage and transaction information Consent where required
Publish and manage product reviews Review content, name or display name, order information Consent or legitimate interests in providing genuine customer feedback, depending on how the review is collected
Comply with law and valid requests from regulators, courts or law enforcement Any information relevant to the request Legal obligation; legitimate interests in protecting legal rights where applicable

Where we rely on legitimate interests, those interests include operating and improving our store, providing effective customer service, preventing fraud, securing our systems, understanding business performance and protecting our legal rights. We balance these interests against your rights and reasonable expectations. You may object to processing based on legitimate interests as explained below.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Cookies, Analytics and Advertising

We and our service providers may use cookies, pixels and similar technologies to operate the Website, remember preferences, keep the store and checkout secure, measure performance and—where you consent—provide analytics or personalised advertising.

Strictly necessary cookies are used to provide functions you request and may not require consent. Where required by law, non-essential analytics and advertising technologies will not be used until you make a choice through our cookie banner.

You can review or change your choices through the cookie settings available on our Website. You can also adjust browser settings, although blocking necessary cookies may prevent parts of the store or checkout from working correctly. Please read our Cookie Policy for further details.

6. Marketing Communications

We may send you marketing only where the law permits. You can unsubscribe from marketing emails by selecting the unsubscribe link in any marketing message. For other marketing channels, follow the opt-out instructions provided or contact info@sarvexbrands.com.

Opting out of marketing will not stop essential service communications, such as order confirmations, delivery updates, product-safety notices or responses to your enquiries.

You have an absolute right to object at any time to the use of your personal information for direct marketing, including related profiling.

7. How We Share Personal Information

We share personal information only where reasonably necessary and lawful, including with:

  • Shopify, which hosts our online store and provides ecommerce, checkout, security and related services;

  • payment providers and financial institutions to process payments, refunds, fraud checks and chargebacks;

  • delivery, fulfilment and logistics providers to pack, dispatch, track and deliver orders;

  • technology and professional service providers, such as website support, cloud hosting, email, customer service, analytics, accounting, legal and insurance providers;

  • marketing and advertising providers, where enabled and subject to your consent where required;

  • government bodies, regulators, law-enforcement authorities and courts where disclosure is legally required or necessary to protect legal rights; and

  • a buyer, investor or successor organisation in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business, subject to appropriate confidentiality and data-protection safeguards.

Where a provider processes personal information on our behalf, we require it to use the information only for authorised purposes and to protect it appropriately. Some providers, including Shopify and payment providers, may also act as independent controllers for certain processing and will explain that processing in their own privacy notices.

We do not sell your personal information for money. Some laws use broad definitions of “sale,” “sharing” or targeted advertising. Where those laws apply, we provide the controls required by law.

8. Our Relationship with Shopify

Our store is hosted by Shopify. Shopify processes information about your access to and use of our Services to provide and improve its platform, checkout, security and related features. Information submitted through our store may be shared with Shopify and service providers located outside your country.

Certain Shopify services may use information from your interactions with Sarvex and other Shopify merchants. For this processing, Shopify may act as an independent controller and is responsible for handling relevant privacy-rights requests.

For more information, read the Shopify Consumer Privacy Policy and use the Shopify Privacy Portal where available.

9. International Transfers

Some providers may process or store personal information outside the United Kingdom. Where personal information is transferred to a country that is not covered by UK adequacy regulations, we use or rely on appropriate safeguards where required, such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism. We may also rely on a legally permitted exception in limited circumstances.

You may contact us for further information about the safeguards relevant to your personal information.

10. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide support, meet tax and accounting obligations, prevent fraud, resolve disputes and establish or defend legal claims.

Our usual retention approach is:

  • order, payment and tax records: generally six years after the end of the relevant financial period, or longer where required by law or an active dispute;

  • customer-service, complaint and return records: generally up to six years after the matter is closed, depending on the nature of the issue;

  • customer account information: while the account remains active and for a reasonable period afterwards, unless earlier deletion is appropriate;

  • marketing records: until you withdraw consent or object, plus a minimal suppression record so we can respect your opt-out;

  • cookie and analytics information: for the periods stated in our cookie settings or Cookie Policy; and

  • fraud, security and legal-claim records: for as long as reasonably necessary in light of the relevant risk, limitation period or legal requirement.

We may retain information for longer where required by law, where a dispute or investigation is ongoing, or where it is needed to protect a person's safety or legal rights. When information is no longer required, we delete it securely or anonymise it.

11. Security

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures may include access controls, secure service providers, staff access restrictions and security monitoring appropriate to the risk.

No internet transmission or storage system can be guaranteed to be completely secure. Please do not send payment-card details, passwords, medical records or other highly sensitive information through ordinary email. You are responsible for keeping your account credentials confidential and should contact us if you suspect unauthorised account activity.

12. Children's Information

Our Website and products are directed at adults purchasing dental-care products and are not intended for children to make purchases independently. We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us without appropriate permission, contact info@sarvexbrands.com and we will investigate and take appropriate action. A parent or guardian may purchase a suitable product for a child, but the adult should provide their own order and payment information.

13. Your Data-Protection Rights

Depending on the circumstances, UK data-protection law may give you the right to:

  • request access to your personal information;

  • request correction of inaccurate or incomplete information;

  • request deletion of your information;

  • request restriction of processing;

  • object to processing based on legitimate interests;

  • object at any time to direct marketing;

  • receive certain information in a structured, commonly used and machine-readable format and ask us to transfer it where technically feasible;

  • withdraw consent at any time where processing is based on consent; and

  • complain to the Information Commissioner's Office (ICO).

These rights are not absolute and may depend on our lawful basis and the circumstances. We may need to verify your identity and ask for information needed to locate relevant records. We will normally respond within one month, although the law permits an extension for complex or numerous requests. We will tell you if an extension applies.

To exercise a right, email info@sarvexbrands.com. We will not treat you unfairly because you exercise a data-protection right.

14. Automated Decision-Making

Our service providers may use automated tools to detect suspected fraud, assess transaction risk, personalise content or measure advertising. Sarvex does not currently make decisions based solely on automated processing that produce legal or similarly significant effects on you. If this changes, we will provide the information and safeguards required by law.

15. Third-Party Websites

Our Website may link to third-party websites or platforms. Those organisations control their own privacy practices. We are not responsible for their content, security or handling of personal information, so you should review their privacy notices before providing information.

16. Complaints

Please contact us first if you have concerns about how we handle personal information so that we can try to resolve them:

Sarvex Brands Ltd
Email: info@sarvexbrands.com
Registered office: [INSERT FULL REGISTERED OFFICE ADDRESS]

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, providers, legal obligations or privacy practices. We will publish the revised policy on this page, change the Last updated date and provide any additional notice required by law.

18. Contact Us

For privacy questions or to exercise your rights, contact:

Sarvex Brands Ltd
Company number: 17068170
Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: info@sarvexbrands.com
Website: www.sarvexbrands.com